PayPredict Customer Reliability is a new way to segment your customers to understand their short and long-term impact on your business goals.
There are 4 categories of customer under the PayPredict Customer Reliability model: Elephants, Cats, Pigeons and Termites
Below is an overview of what each means. To get a full list of customers in each list, head back to your PayPredict Dashboard and click on the View Details button in each category.
SUMMARY:
Your most reliable customers, now and in the future. These customers will help you build a growing, resilient, business.
ACTION:
Strengthen your relationship
SUMMARY:
Reliable short-term but may not be reliable in future. They're great to play with now, but don't expect them to be around later when you need them.
ACTION:
Bring forward any planned product sales or services work.
SUMMARY:
Unreliable now but they'll be around later, as expected. Pigeons have the potential to become Elephants. They just need a little guidance (we can help you with that.)
ACTION:
Use PayPredict tools to improve short-term transactional reliability without jeopardising your longer-term relationship.
SUMMARY:
Your worst customers. They have the potential to destroy your business so you need to deal with them ASAP.
ACTION:
If you can, consider dropping them as customers. If not, consider changing payment terms and manage VERY closely both directly and via PayPredict's tools like automated reminders.